This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

'Liking' Curly Fries Shows You're Smart. Liking Too Much Else is Dangerous.

Stocks in this article: FB MSFT

The Cambridge study says it was easy to draw "inferences" from likes. For example, while only 5% of gay users directly clicked on "gay marriage" as a like, a majority of users could be identified as gay by likes regarding cultural themes such as movies, music and television shows. That's valuable information for political campaigns and media advertisers, Cambridge researchers say.

The research also revealed some unique personal attributes. Who knew curly fries were linked to a high I.Q., or that smokers are more afraid of spiders than non-smokers?

Until now, we're guessing nobody.

The study concludes by saying Facebook likes are a huge privacy issue, so users had better be careful about their online preferences.

"I am a great fan and active user of new amazing technologies, including Facebook," says Michal Kosinski, operations director at the university's Psychometric Centre, who conducted the research with his Cambridge colleague David Stillwell, along with Thore Graepel from Microsoft Research (MSFT). "I appreciate automated book recommendations, or Facebook selecting the most relevant stories for my newsfeed. However, I can imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life."

"Just the possibility of this happening could deter people from using digital technologies and diminish trust between individuals and institutions -- hampering technological and economic progress," he adds. "Users need to be provided with transparency and control over their information."

Stopping strangers from building a personal profile without your permission isn't too tricky. Simply stop liking so many things on Facebook, or at least throw online trackers off the trail by liking things you, well, don't like.

It may seem a bit silly, but make no mistake, what you like on Facebook can lead to some negative consequences at best and vulnerability to online predators at worst.

2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,793.43 +15.28 0.09%
S&P 500 2,067.28 +6.05 0.29%
NASDAQ 4,763.0430 +14.6470 0.31%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs