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Colony Capital And DIRECTV To Significantly Improve LodgeNet Service Via Unique Strategic Partnership

EL SEGUNDO and SANTA MONICA, Calif. and SIOUX FALLS, S.D., March 12, 2013 /PRNewswire/ -- With its acquisition by private equity firm Colony Capital ("Colony") scheduled to close in less than a month, LodgeNet Interactive Corporation ("LodgeNet") today announced an expanded strategic relationship with DIRECTV that will provide its hospitality and healthcare customers with upgraded products and services, as well as a unique financing program to facilitate upgrades to HDTV service at little or no out-of-pocket capital expense to its customers. Together with DIRECTV's unparalleled programming, marketing and technology capabilities and Colony's extensive hospitality experience and expertise, LodgeNet will materially enhance the value it offers its industry-leading network of over 1.4 million hotel and hospital rooms in the U.S. and Canada.


The expanded relationship will take effect following Colony's acquisition of LodgeNet, expected to be completed in late March, subsequent to LodgeNet emerging from a pre-packaged restructuring process.

"As partners, LodgeNet and DIRECTV will combine their complementary resources to offer customers options not currently available in the hospitality and healthcare markets," said Richard Nanula, a Principal with Colony Capital. "These enhancements will help reestablish hospitality-based TV as the preeminent viewing experience, a distinction it held when the company first introduced pay-per-view and video-on-demand to the marketplace over 20 years ago."

Beyond the financing program, hotels and hospitals will be offered new a la carte programming options, including DIRECTV's exclusive NFL Sunday Ticket and other exclusive content, as well as other unique revenue-generating and connectivity options. The partners are also committed to work together to develop an industry leading open architecture technology platform that provides hotels with innovative tools and empowers a superior guest experience for today's technology-savvy travelers. 

LodgeNet customers will also soon notice a new user interface, more consistent with that offered by DIRECTV to its residential customers, as well as an expanded level of support provided by DIRECTV's nationwide operational infrastructure and customer support excellence, ranked as superior to cable for 11 years running by ACSI (American Customer Satisfaction Index).  

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