Pitney Bowes (NYSE: PBI) today released a white paper, “ The Power of Print Outsourcing ,” that provides insight on how organizations can optimize their marketing communications through print management outsourcing. Print management outsourcing includes consulting services that optimize print production and distribution, coordinate print with communications across all channels, and leverage print spending to generate significant savings.
“Although there is a dramatic shift to digital communications, print continues to be a critical part of the marketing mix,” said Patrick Fogarty, vice president, Marketing Lifecycle Solutions, Pitney Bowes. “Chief Marketing Officers agree that reaching customers and prospects effectively requires a flexible multi-channel communications strategy. There is significant opportunity to better leverage an enterprise’s print spend to drive more effective communications through supply chain and distribution optimization and integration across all channels. Print management outsourcing can save clients up to 30 percent, while enhancing quality, reducing risk and ensuring compliance.”
The white paper explores why marketers are increasingly turning to outsourcing solutions for improved print management, the ways in which print management outsourcing can drive improvements in customer communications management overall, and the key factors for consideration in selecting a print outsourcing or, more accurately, a print management services provider.
To learn more about print management outsourcing services or to download a complimentary copy of “The Power of Print Outsourcing,” visit http://www.pb.com/Management-Services/news-and-resources/white-papers.shtml.Pitney Bowes Management Services designs, implements and operates innovative communication, document and mail management solutions that help companies around the world drive business process efficiencies, increase productivity, reduce costs and improve customer satisfaction. Pitney Bowes was recently ranked as one of the world's top outsourcing providers by the International Association of Outsourcing Professionals® (IAOP®). About Pitney Bowes Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. The company’s solutions for financial services, insurance, healthcare, telecommunications, legal, public sector and retail organizations are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes is the only firm that includes direct mail, transactional mail, call centers and in-store technologies in its solution mix along with digital channels such as the Web, email, live chat and mobile applications. Pitney Bowes has approximately USD$5 billion in annual revenues and 27,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
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