After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offer for a new generation of marketers and their need for real-time consumer conversations. WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group.
Chairman and CEO Daniel Morel said Wunderman's 20+ specialized agencies in social, mobile and data now fall into four divisions each with global reach: Brand Experience, Consumer Engagement, Data & Insights and World Health. This simpler, more transparent organization makes it easier and more efficient for clients to access the expertise they need.
"Our mission is simple. Ensure our clients know what their competition doesn't, and act upon it quickly. Today, that means tapping into real-time consumer conversations and transactions and connecting them with every bit of data we have accumulated,” Morel said. “Lester Wunderman, our agency founder and chairman emeritus, was prescient in his advocacy for data-driven insights to be at the heart of our business. Today, very few companies can derive as much insight to craft locally relevant communication that can be leveraged globally,” he said.
Wunderman Brand ExperienceFocused on brand experience and customer acquisition over digital channels, the Wunderman Brand Experience division provides e-tail environments, online content and mobile innovations, and search and real-time optimization that improve brand image and enhance consumer consideration. It comprises of agencies owned or acquired over the past 10 years and many similar practices we built around the world. Sam Landers, who heads Designkitchen, has been promoted to president of the Wunderman Brand Experience division and joins the Wunderman Executive Board. Martin Conneen, the global client lead for Nokia, has been promoted to division COO. Landers' priorities are twofold: 1) create greater continuity and efficiencies across the units, and 2) seek ways to streamline new business and operations to align more closely with Wunderman's global resources. The result will be a more flexible and integrated global offering.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV