Hill+Knowlton Strategies Canada (H+K), the country’s No. 1-rated public relations and government relations firm, has promoted three of its long-term leaders to senior vice-president: Frédéric Bérard, general manager of the Montréal office; Lisa Walker, general manager of Alberta’s offices; and Selena Cameron, the company’s national corporate development and marketing lead.
“Frédéric, Lisa and Selena are proven leaders who have made significant contributions to our business as a whole and, every day, positively impact their respective teams. Leading by example is a core part of our successes – with clients, with our reputation, and with our culture and people,” says Goldy Hyder, president of H+K Canada. “It is important for us to nurture our best talent to create the strongest leaders in the industry.”
Since he joined H+K in 2006, Frédéric has specialized in financial and regulatory affairs, issues management and media training. He was promoted to vice-president in 2010 and later appointed general manager in Montréal, leading a remarkable transformation of that office. Prior to H+K, Frédéric practiced law and acted as a constitutional adviser to a number of federal ministers and parliamentarians. He continues to teach constitutional law at the Université de Montréal, where he was awarded the Prix d'excellence professorale André-Morel in 2008, 2011 and 2012.
“Frédéric has been an immensely valuable asset; he has built a new and exceptionally strong team, expanded our client base and created one of the premier communications consultancies in the Québec market,” adds Hyder.Since 2000, Selena has worked for H+K both in Canada and the United Kingdom in the technology, health and corporate communications practices in various positions that included leading Toronto’s marketing communications group. Prior to rejoining in the company in 2010, she was client services director at an international agency’s UK office. For the last 18 months, Selena has led the H+K corporate development group, which oversees the firm’s internal and external marketing, new business development and digital infrastructure.