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Franklin Covey Announces The Acquisition Of NinetyFive 5, A Leading Sales Transformation Company

Stocks in this article: FC

Franklin Covey Co. (NYSE: FC) today announced that it has completed the acquisition of the sales transformation company, NinetyFive 5 LLC (Bradenton, FL), as a strategic addition to Franklin Covey’s Sales Performance Practice. NinetyFive 5’s Sales Enablement Consulting and Coaching Execution System (“S.U.C.C.E.S.S.”), which includes a subscription-based online tool set, sales coaching, and both live and virtual training, will be a powerful addition to Franklin Covey’s world-class, award-winning, sales and sales leadership training content, and will help client companies to achieve sustained sales improvement for a list of blue-chip client companies.

We believe this acquisition positions Franklin Covey’s Sales Performance Practice to be one of the world’s largest sales enablement companies. NinetyFive 5 has been a successful licensee of Franklin Covey’s sales and leadership training content for the past six years. As a consequence, the integration of both companies’ methodologies and organizations are expected to be highly synergistic for clients.

It addition to NinetyFive 5’s social media assets and Coaching Execution Playbooks (known as "5 Online," a cloud-based learning, practice and execution platform), it also brings a highly desirable client base of Fortune 1000 clients (NinetyFive 5 was named to Inc. Magazine’s list of the 500 Fastest Growing Companies in America for 2012).

With companies being continually challenged to improve the value their sales forces bring to their clients, we believe the new combined Sales Performance Practice will:

  • Offer a stronger portfolio of enterprise solutions to ensure lasting sales transformation in companies from Fortune 500, to small and medium sized businesses
  • Emphasize driving sales through Franklin Covey’s world-wide delivery in 140 countries
  • Provide a variety of training delivery approaches including live, virtual classroom, video-based, train-the-trainer, and self-paced training options, including a subscription service
  • Expand its capability to provide coaching to senior sales executives

Bob Whitman, Chairman and CEO of Franklin Covey said, “We are excited about the combination of Franklin Covey Sales Performance Practice and NinetyFive 5. Not only does this double the size of our Sales Performance Practice, it also adds a technology-based subscription service component to support and implement Franklin Covey’s award-winning sales methodology. We believe this will add considerable value to our clients, and significantly increase the scalability and reach of our offerings.”

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