Dell is partnering with The FADER FORT Presented by Converse to bring live performances from the four-day event to music fans around the world via live stream during the South by Southwest (SXSW) Music and Media conference. The live streaming, powered by Dell and Intel, will broadcast performances from some of today’s most innovative and emerging artists, including Schoolboy Q, Sky Ferreira, Delorean, and more, on TheFADER.com/FORT on March 12 – 16.
“The FADER FORT is one of the hottest tickets in town this week, and Dell technology and expertise are effectively opening The FORT doors to the world,” said Fara Howard, executive director, Consumer and Small Business Marketing, Dell. “This partnership with The FADER is the perfect opportunity for us to showcase some of the innovative things we’re doing with our products in the music, film and entertainment space, and right here in our own backyard.”
Dell is making The FORT accessible to the local community by providing technology for public viewing of The FADER FORT by Converse live stream in popular Austin hangouts, including Birds Barbershops and Jo’s Coffee.
The FADER turned to Dell because of the company’s established expertise in audio engineering and video editing, including successful live streaming of music festivals like Lollapalooza, Austin City Limits and Jazzfest; helping visual effects companies like Pixomondo, SohoVFX and Tippett Studio produce award winning VFX shots; and enabling audio professionals like Paul Oakenfold’s lead sound engineer to mix, record and produce music.“We are excited to partner with The FADER to bring some of the hottest performances to fans around the world,” said Neil Hand, vice president, Tablet and Performance PCs, Dell. “With Dell’s high-performance Dell Precision video editing and audio engineering solutions powering the live stream, fans will have a front-row experience, with high-quality audio and video, in their living room, coffee shop or almost anywhere they are.”