LIN Media (NYSE: TVL), a local multimedia company, announced today that digital advertising executive Craig Ellish has been appointed to Vice President, Sales and Publisher Development for LIN Mobile, LLC (“LIN Mobile”), LIN Media’s mobile marketing solutions business.
Launched in November 2012, LIN Mobile was formed to empower the nation’s top brands and agencies with the best-performing ad formats, technology and solutions to reach premium publishers both inside and outside of LIN Media. In his new role, Mr. Ellish is responsible for driving revenue growth by building strong relationships with advertisers, publishers and key technology partners and developing industry-leading targeted and scalable mobile marketing solutions for clients nationwide. He will report to Kevin Wassong, LIN Mobile’s Chief Executive Officer.
Mr. Ellish has nearly 20 years of experience in developing advertising campaigns and delivering results for major U.S. clients. For the past six years, he served as Director of Sales for Specific Media/MySpace, where he was responsible for managing the East Coast sales team, negotiating and closing new contracts, and maintaining strategic relationships with Fortune 500 advertisers, top agencies and direct marketers with the company’s suite of video, original programming, network and mobile products. Prior to Specific Media, Mr. Ellish held sales management positions at ValueClick Media, DaTran Direct and Blue Mountain’s eGreetings, a member of the AmericanGreetings.com network of sites. He launched his advertising sales career at Turner Broadcasting System, Inc.’s CNN Networks, after receiving his Bachelor of Arts degree from the University of Maryland in 1996.
“We are building LIN Mobile strategically from the ground up,” said Robb Richter, LIN Media’s Senior Vice President Digital. “Since its launch, we have made important progress and we are excited to have someone of Craig’s caliber join our team and secure revenue-generating opportunities that will provide us a competitive edge in the rapidly growing mobile advertising marketplace.”