March 12, 2013
/PRNewswire/ -- Leading online travel company
Orbitz Worldwide (NYSE: OWW) and the Vermont Department of Tourism today launched a five-part online video series, "Orbitz Originals: Winter in
," hosted by award-winning travel expert
and available exclusively at
. Building on the success of previous "Orbitz Originals" installments that highlighted destinations as diverse as
, this new series harnesses the power of online video to showcase
's winter attractions and will be followed by "Orbitz Originals: Summer in
" later this year.
Research indicates that online video is an important source of inspiration in the travel planning process, with 64 percent of travelers watching online video when choosing a destination and 62 percent watching online video when looking for activities offered at a particular destination*. To that end, each episode of "Orbitz Originals: Winter in
" explores an attraction or activity unique to the Green Mountain State, from the historic Trapp Family Lodge to the world-class ski slopes at Stowe Mountain Resort to the charm of
's myriad bed & breakfast inns.
then takes viewers on his journey across the landscape, providing a trip template that viewers can replicate themselves through travel bookings made at
has so much to offer travelers as a year round destination and Orbitz has proven to be an innovator in using online video to inspire travel bookings," said
, deputy commissioner at the Vermont Department of Tourism and Marketing. "'Orbitz Originals: Winter in
' beautifully illustrates the reasons why
is a perfect vacation destination for every traveler."
Other highlights of "
Orbitz Originals: Winter in Vermont
" include a time-lapse journey down scenic
Route 100, a 217-mile north-south highway that travels nearly the entire length of the state, plus a glimpse into the process used to create
's world famous maple syrup.
"The 'Orbitz Originals' series has created tremendous value for our partners, using online video to stimulate audiences and offer unprecedented integration between inspiration and the act of booking travel," said
, vice president of partner marketing at Orbitz Worldwide. "'Orbitz Originals: Winter in
' continues that tradition by revealing to audiences the broad array of activities that
has to offer winter travelers of all ages and interests."
The Traveler's Road to Decision,
Google and Ipsos MediaCT (
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (
), CheapTickets (
), ebookers (
), HotelClub (
), RatesToGo (
) and the Away Network (
). Also within the Orbitz Worldwide family, Orbitz Partner Network (corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (
) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at investors.orbitz.com. The public can sign up to receive email alerts whenever the company posts new information to the website.