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March 11, 2013 /PRNewswire/ -- Today, McGraw-Hill Construction Dodge launched Dodge MarketShare, a new business intelligence tool that provides historical analyses and forecasts based on real construction industry projects, enabling construction executives to more accurately identify market opportunities and align their resources.
Powered by the data in Dodge Reports, the industry standard for construction intelligence, MarketShare offers a rich, historical database of project starts as well as forecast data based on relevant contextual market insight and viewpoints from Dodge's team of noted economists and research analysts. The web-based product offers configurable dashboards with customization by geography as well as market interest.
"In today's market, the companies that accurately forecast their markets, assess the risk, and align their resources against opportunities are the ones that win. With MarketShare, we provide our customers with detailed forecasting data to help them identify the most promising markets to grow their business," said
Kate Cassino, vice president, product development for McGraw-Hill Construction.
The features in Dodge MarketShare were developed to answer the strategic questions that construction industry executives need to gain competitive edge. The dashboards extract data from the projects to answer:
- How does my salesforce performance compare against the market?- Which vertical market sectors are growing?- Where should I prioritize my efforts, including projects' value class, story height, owner type, and other criteria?- Are my sales forecasts and targets realistic based on market dynamics and my competitive position?
MarketShare is the latest product in Dodge's business intelligence suite. In 2011, the company launched an enhanced Dodge SpecShare®, a powerful strategic tool that enables building product manufacturers to quickly assess their competitive position and target the right architectural firms to increase their spec rate. Last year, Dodge BuildShare™ launched to help customers connect with owners and each other to target and build stronger, more profitable relationships.