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Drinking a New Brew on TheBeach With Einstok's Head Beer Geek

NEW YORK ( TheStreet) -- When we think startups, we generally think tech, Internet, new and social media companies. We don't necessarily think about beer and and other flavors of small business. Fact is -- a startup culture and mentality can drive any organization.

While I work for TheStreet, I consider myself -- me, as an individual -- a startup. I run the business of me like a startup. Or at least I try to because I think the approach best paves the way for the proper mix of success and happiness.

A focus on growth. On fearlessly doing what needs to be done today to seize opportunity and execute the broad vision. An attention to detail. A consideration of the critics, but never letting them throw off your tunnel vision or, worse yet, scare you into paralysis mode.

Apple (AAPL - Get Report), (AMZN - Get Report) and, the first company we featured on TheBeach Meets TheStreet, Pandora (P - Get Report) -- they're all perpetual startups. Likely always will be.

And then there's Capsule, Cuttle, PaeDae, Spreecast and other past and forthcoming guests on TheBeach Meets TheStreet.

How could I forget Demand Media (DMD)? It's Co-Founder, Chairman and CEO Richard Rosenblatt joins us next Tuesday on the program.

Anyway, it's not a company's age that dictates startup status. It's the way it rolls. And it can come in many forms. I love how Jack Sichterman, one of Einstok Beer's co-founders characterized his team as "beer geeks" as opposed to "tech geeks."

When you watch our conversation with Jack, you'll likely appreciate his entrepreneurial spirit. He's building out a business -- in the crowded craft beer space -- with passion and, take it from me, a damn good product.

Catch the edited version of our talk with Einstok Beer's co-founder as part of this article. You can see the full, unedited version at TheBeach Meets TheStreet's YouTube playlist.

And, if you're 21 years of age or older, you can go to Einstok's Web site to see if their beer is available in your area. Here in Southern California, I can get it at Whole Foods Market (WFM - Get Report), BevMo, various liquor stores and even quite a few restaurants across the region.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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