March 11, 2013
/PRNewswire/ -- PT Trikomsel Oke Tbk. (Trikomsel),
's leading mobile device retailer and distributor, and Brightstar Corp., the world's largest specialized wireless distributor and a global leader in wireless services, today announced a joint venture in
, Brightstar Trikomsel Pte. Ltd., which has been formed to capitalize on the fast-growing Indonesian mobile market.
The new entity aims to become the leading value-added service provider in the wireless device industry in
and other selected markets in
. In addition to distributing mobile and connected devices, the joint venture will focus on delivering a wide range of supply chain services for operators, retailers and mobile device original equipment manufacturers (OEMs) that are eager to tap into the broad opportunities in the dynamic Indonesian market.
Sugiono Wiyono Sugialam, President Director of Trikomsel, said: "Strategic wireless services such as supply chain optimization, multi-channel and value-added distribution, handset protection, and buy-back and trade-in solutions are becoming increasingly important in the Indonesian market, and Brightstar is a global leader in these fields. The joint venture is a perfect opportunity to bring best-in-class global solutions to our customers and consumers throughout
and beyond. At the same time, these initiatives will create new lines of businesses which we expect will boost our overall performance and drive further growth for Trikomsel."
"As the premier Indonesian wireless distributor and retailer, Trikomsel is the ideal partner for Brightstar as we continue our global expansion," said
, CEO of Brightstar Corp. "We see tremendous opportunities to leverage Brightstar's leading wireless services, technologies and platforms with Trikomsel's deep market knowledge, in-country execution capabilities and strong customer base."
The joint venture intends to begin operations within Q2 2013.