CHARLOTTE, N.C., March 11, 2013 /PRNewswire/ -- IMAGINE Software, a leading provider of medical billing solutions, announces the release of the IMAGINE Business Development Platform, a unique tool in helping medical organizations initiate, monitor, and evaluate strategic marketing efforts.
The IMAGINE Business Development Platform creates measurable marketing programs that directly ties marketing activities to practice revenues. Users can gain clear market share visibility from a custom Geographic Information System (GIS) component that utilizes up-to-date demographic and socioeconomic information to find new referrers, patients, and partners. The module combines traditional and digital marketing tools, including social media connectivity and web-based components, in a hybrid-cloud environment, with detailed, automated follow-up and reporting, to deliver greater transparency in helping users understand, predict and act on each phase of the campaign process. Integrating seamlessly with the IMAGINE Suite, it extracts both patient and referring doctor information automatically to create a wide-range of targeted lists based on specific marketing needs.
"The IMAGINE Business Development Platform is a game-changing industry differentiator that raises the bar for revenue cycle systems, once again. Marketing professionals and organizations that are new to marketing and business development can use the platform to acquire and nurture new business to increase both their top and bottom line," said Sam Khashman, president and CEO of IMAGINE Software. "The IMAGINE Business Development Platform will enable our clients to strategically grow in an increasingly competitive marketplace."
The company will showcase the IMAGINE Business Development Platform during the upcoming RBMA Building Better Radiology Marketing Programs in San Antonio, TX from March 10-12, 2013.About Technology Partners, Inc. (dba IMAGINE Software) Technology Partners, Inc. has led the way in developing and supporting automated medical business management solutions for 13 years with its flagship product, IMAGINEradiology ™. The IMAGINE Suite has been heralded for its ability to streamline billing/collections workflow, improve staff productivity and increase practice profitability with an unsurpassed billing engine and collections automation that reduces the lifecycle of claims. IMAGINE offers its own advanced document imaging technology, an Auto Coder feature, EOB Reader, and direct-to-payer claims submissions, as well as electronic remittance. With the full support of its customers, leadership, and partners, IMAGINE provides innovative products that expand to accommodate the changing needs of today's medical practices. For further information, visit www.imagineteam.com. Contact: Kristen Greer IMAGINE Software (704) 553-1004 www.imagineteam.com SOURCE Technology Partners, Inc. (dba IMAGINE Software)