SANTA CRUZ, California
March 11, 2013
, Archbishop Desmond Tutu,
John Paul DeJoria
, Founder of
; bestselling authors and speakers
Barbara Marx Hubbard
; three-time Nobel nominated Dr. Scilla Elworthy; philanthropist
; former financial fund manager
; drug-addicted armed robber-turned-social entrepreneur
; 12-year-old natural food advocate
, Health technology inventor. What do all these visionaries have in common?
To view the Multimedia News Release, please click:
Each one of them faced a 'Choice Point' in their lives-a negative life event that proved to be an opportunity for change. Faced with this challenge, they each opted for something better… a choice that led them down the path toward serving the greater good on a large scale.
Choice Point: Align Your Purpose
is a startling new movie that unveils the incredibly dramatic life stories of some of the most inspiring people on the planet today. As the world edges nearer to its choice point - the tipping point of where it is too late to decide what our world will be like for future generations - the film also serves as a rallying cry to all of us to 'Align Our Purpose' and work towards a better world.
Branson states, "Eight years ago I came to a Choice Point and decided to dedicate most of my time to working on global issues (non-profit ventures and programs vs. profit). For example, now all of the profits from my transportation businesses, including Virgin Air, go towards global warming issues. We can each make a difference."