This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Claro Brazil Partners With Velti, Leveraging Its MGage Technology To Promote Language Learning Via Mobile

Stocks in this article: VELT

As a measure of the positive response by Claro’s mobile users, the campaign has generated more than 18 million individual interactions so far. Much of the value in the campaign’s approach was due to Velti’s deep understanding of the most effective ways to engage audiences on mobile, combining the incentive of learning a new language with the possibility to win prizes, while also using an element of fun to generate customer interest.

Menelaos Scouloudis, CCO at Velti said: “As one of the largest and fastest growing mobile markets in the world, Brazil represents an important focus for Velti. We have taken a first step in unlocking the untapped mobile opportunity in Brazil by bringing our in-depth understanding of mobile and marketing expertise to the country. Through our work with Claro Brazil, we have already shown the operator community and other content owners in this market that the mobile channel offers huge potential to engage with users in new ways and to open up new revenue paths to power their business.”

Launched in August 2012, Velti’s 90-day campaign ran in parallel with Claro Línguas’ message-based English language courses, which are available to Claro customers from R$1.99 per week. As well as increasing the number of course participants exponentially, Velti has helped to open up the possibility of learning English to millions of mobile users in Brazil, giving them valuable skills in an increasingly globalized world. Due to the success from the initial campaign, Claro Línguas will continue and is expected to run through May 2013.

Velti works with over 90 operators in four continents and has implemented campaigns for sixteen of the twenty largest mobile operators worldwide. For more information on how Velti can help mobile operators with large-scale promotions, visit http://www.velti.com/operators-enterprise.html.

About Velti

Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage TM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.

About Claro

Claro is a leading wireless carrier in Brazil, it operates nationally and currently serves more than 63 million customers. Claro is a leader in the offering of innovative content and services, in addition to digital infrastructure and coverage with GSM and 3G Max technology for more than 3.600 cities in Brazil. The carrier has roaming agreements in 160 countries for voice services and 140 countries for data services. Claro is controlled by América Móvil, one of the three largest wireless telecommunications groups in the world.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,801.54 -13.40 -0.08%
S&P 500 2,069.67 +2.64 0.13%
NASDAQ 4,776.0240 +17.7720 0.37%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs