As a measure of the positive response by Claro’s mobile users, the campaign has generated more than 18 million individual interactions so far. Much of the value in the campaign’s approach was due to Velti’s deep understanding of the most effective ways to engage audiences on mobile, combining the incentive of learning a new language with the possibility to win prizes, while also using an element of fun to generate customer interest.Menelaos Scouloudis, CCO at Velti said: “As one of the largest and fastest growing mobile markets in the world, Brazil represents an important focus for Velti. We have taken a first step in unlocking the untapped mobile opportunity in Brazil by bringing our in-depth understanding of mobile and marketing expertise to the country. Through our work with Claro Brazil, we have already shown the operator community and other content owners in this market that the mobile channel offers huge potential to engage with users in new ways and to open up new revenue paths to power their business.”
Claro Brazil Partners With Velti, Leveraging Its MGage Technology To Promote Language Learning Via Mobile
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