As a measure of the positive response by Claro’s mobile users, the campaign has generated more than 18 million individual interactions so far. Much of the value in the campaign’s approach was due to Velti’s deep understanding of the most effective ways to engage audiences on mobile, combining the incentive of learning a new language with the possibility to win prizes, while also using an element of fun to generate customer interest.
Menelaos Scouloudis, CCO at Velti said: “As one of the largest and fastest growing mobile markets in the world, Brazil represents an important focus for Velti. We have taken a first step in unlocking the untapped mobile opportunity in Brazil by bringing our in-depth understanding of mobile and marketing expertise to the country. Through our work with Claro Brazil, we have already shown the operator community and other content owners in this market that the mobile channel offers huge potential to engage with users in new ways and to open up new revenue paths to power their business.”
Launched in August 2012, Velti’s 90-day campaign ran in parallel with Claro Línguas’ message-based English language courses, which are available to Claro customers from R$1.99 per week. As well as increasing the number of course participants exponentially, Velti has helped to open up the possibility of learning English to millions of mobile users in Brazil, giving them valuable skills in an increasingly globalized world. Due to the success from the initial campaign, Claro Línguas will continue and is expected to run through May 2013.
Velti works with over 90 operators in four continents and has implemented campaigns for sixteen of the twenty largest mobile operators worldwide. For more information on how Velti can help mobile operators with large-scale promotions, visit http://www.velti.com/operators-enterprise.html.About Velti Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage TM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com. About Claro Claro is a leading wireless carrier in Brazil, it operates nationally and currently serves more than 63 million customers. Claro is a leader in the offering of innovative content and services, in addition to digital infrastructure and coverage with GSM and 3G Max technology for more than 3.600 cities in Brazil. The carrier has roaming agreements in 160 countries for voice services and 140 countries for data services. Claro is controlled by América Móvil, one of the three largest wireless telecommunications groups in the world.