Claro Brazil, part of the largest telecom group in Latin America, has partnered with Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, to drive participation in its “Claro Línguas Muda sua Vida” (“Change Your Life”) language course program that offers users an opportunity to learn English via their mobile phones.
Designed to promote a new generation of services to Claro’s 63.5 million mobile customers, Velti’s mobile marketing campaign in the Brazilian market has already recruited more than 2 million people into the program, from an initial base of 60,000, in less than 3 months.
Using Velti’s knowledge and expertise in mobile loyalty and customer retention, Claro leveraged the mGage technology platform to plan, manage and optimize a mobile campaign to drive user engagement through a series of innovative touch points.
As the world’s fourth largest 1 mobile market with over 260 million active mobile connections, Brazil is defined by increasing mobility and adoption of mobile technologies in areas including mCommerce, mHealth and mEducation. As an example of how mobile can propel possibilities in education, Velti and Claro increased consumer awareness in the Claro Línguas language course and converted subscribers into active course participants.Commenting on the partnership, Rafael Lunes, VAS Manager at Claro said: “Being successful in Brazil’s mobile market today is increasingly dependent on new ideas and creativity. As part of our focus on growing value-added services and revenue from new sources, we wanted to strengthen our customer offering in ways that would help to drive engagement and end-user loyalty. The innovation that Velti has delivered as part of the campaign around Claro Línguas language courses has proved it is still possible to create fresh opportunities in a saturated market, and, as a result, we are now benefitting from both the promotional campaign as well as the uplift in course participants.”
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