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SoundBite Communications Extends Its Global Reach With Channel Partner Grupo Astel

BEDFORD, Mass., March 11, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a provider of customer experience management solutions, today announced it has signed a new reseller in Spain, Grupo Astel, a contact centre network specializing in customer relationship management.

The agreement provides Grupo Astel the opportunity to promote and resell SoundBite's cloud-based solutions to new and existing clients to help them lower operating costs, improve revenue, and deliver a better customer experience to their customers.

" SoundBite Communications is extremely pleased to have Grupo Astel join our Business Partner Program," said Jay Reilly, Managing Director of SoundBite UK, Ltd. " SoundBite continues to expand its capabilities and clients in Western Europe, and partnering with a reseller with Grupo Astel's strong local presence, market knowledge and extensive experience in the contact centre market should prove to be an excellent way to help us achieve our channel and global goals."

SoundBite Engage, a cloud-based multi-channel communications platform, enables better customer experience through personalized, automated and agent-assisted dialogs that increase proactive customer engagement across the full consumer lifecycle – marketing, customer care, collections, and payments. It also enables cross-channel communications to elegantly preserve customer conversations across multiple touch-points; easily moving between voice, text, email, and web silos in real-time, without losing the thread of the interaction.

SoundBite Insight, a preference management platform, helps organizations design more intelligent, relevant and targeted proactive customer communications strategies that optimize business results. Organisations are able to create a holistic view of their customer communications by centralizing the ongoing tracking and management of stated preferences, observed customer behavior, profile data and carrier-supplied deactivation data.

Jose Guillermo Nieto, Astel Madrid Director, added, "For our clients in the telecom, financial services and utilities markets, we see numerous cost and time to market advantages that leading cloud-based solutions like SoundBite's offer versus traditional solutions.  The organisations we work with have large consumer bases and we believe that SoundBite's focus on providing proactive customer engagements will deliver value and financial improvements for our clients- and ultimately a better overall customer experience for their consumers."

About SoundBite Communications

SoundBite Communications is a customer experience management company with deep expertise in delivering cloud-based mobile marketing, proactive customer care, and collections/payments solutions. More than 450 global end-clients, including nearly 50 Fortune 500 companies, leverage SoundBite's proactive multi-channel communications and preference management platforms to power 2.5 billion personalized and compliant customer interactions annually across the full consumer lifecycle. Visit and follow us @SoundBiteComm for more information.

The SoundBite Communications, Inc. logo is available at

About Grupo Astel

Grupo Astel is a contact centre network with more than twelve years of experience and specialized in customer relationship management. It combines powerful central services with the personal attention, quality and flexibility of a network of local offices, providing better proximity to the customer.

SOUNDBITE is a registered service mark, and SOUNDBITE ENGAGE and SOUNDBITE Insight are service marks, of SoundBite Communications, Inc.
CONTACT: Company Contact:
         Lynn Ricci
         SoundBite Communications
         +1 781 897 2696
         Grupo Astel Contact:
         Jose Guillermo Nieto
         Astel Madrid Director
         (+34) 91 572 0263

SoundBite Communications

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