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W Guangzhou, Set To Open This Month, Will Mark The W Brand's Debut In Mainland China. (Photo: Business Wire)

From the company’s luxury General Managers Summit in Dubai, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced its luxury footprint has nearly doubled worldwide in five years to meet growing global demand. Starwood is lengthening its lead in luxury hospitality with more than 160 hotels in 39 countries as part of The Luxury Collection, St. Regis and W brands, offering guests and residents personalized service and exceptional experiences around the world. Looking ahead, Starwood will add 50 luxury hotels in 12 new countries over the next five years. The General Managers Summit coincides with Starwood’s month-long relocation of its global headquarters to Dubai.

The St. Regis Mauritius Resort officially opens this month, marking the brand's debut hotel in Afric ...

The St. Regis Mauritius Resort officially opens this month, marking the brand's debut hotel in Africa. (Photo: Business Wire)

“We are on the cusp of a new golden age of luxury travel as technology and globalization drive new trade routes, capital flows and wealth creation,” said Frits van Paasschen, Starwood’s President and CEO. “Dubai is at the epicenter of this change and we are delighted to welcome our general managers from around the world to cultivate a deeper understanding of a new and growing luxury landscape.”

Starwood’s inaugural luxury General Managers Summit brings together 100 hoteliers from around the world to the United Arab Emirates. With Starwood’s laser focus on luxury, the summit will engage executives, general managers and partners to innovate, create and compete in more provocative and unexpected ways.

Starwood Targets Generation LuXurY

Today, 85 percent of Starwood’s luxury guests hail from generations X and Y, and the company is uniquely positioned to cater to this emerging and ever-more global generation of affluent travelers. Starwood continues to aggressively invest in the creation, renovation and restoration of its luxury pipeline in anticipation of a seismic growth of global luxury demand. Luxury makes up fifteen percent of Starwood’s total pipeline, and 90 percent of its future luxury hotels will open in emerging markets, including the first W Hotel in mainland China with W Guangzhou and the first St. Regis hotel in Africa with the debut of The St. Regis Mauritius Resort.

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