Beginning April 3, fans of the collection can visit macys.com/impulse to view an array of digital content that brings “The World of MADE” alive. A bi-annual “Style Guide” will highlight the “best of the season” in fashion, music and art, monthly editorials will feature some of MADE’s favorite artists, writers, musicians and designers wearing each iteration of the MADE collection, and “Day in the Life” videos provide an insider look at how some of fashion’s greatest influencers wear the collection. Each of these engaging editorials will be shot at Milk Studios by emerging photography talent. In addition to viewing exciting insider content on macys.com/impulse, Macy’s social media followers can also receive exclusive information through Macy’s Tumblr and Pinterest platforms by using the official #MADE4Impulse hashtag. The MADE team will take over Macy’s Tumblr account for two days each month beginning May 13 and 14, following a launch takeover on March 10 and 11. Customers who follow Macy’s on Tumblr will be privy to behind-the-scenes images, inspirational photos encompassing the MADE aesthetic, music links and more. A MADE Fashion Week for Impulse Pinterest board will be updated with new pins every week.
“The 'MADE Fashion Week for Impulse' collection offers Macy’s customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. "The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle."
Keeping in step with MADE’s street credibility, avant-garde fashion photographer Terry Richardson shot the launch campaign for “MADE Fashion Week for Impulse.” Richardson brought the collection to life through his unique style of candid photography with images that can currently be seen in March issues of fashion magazines, as well as direct mail, online, outdoor and in-store visuals.