SAN JOSE, Calif.
Mar. 11, 2013
/PRNewswire/ -- Move, Inc. (NASDAQ: MOVE), a leader in online real estate and operator of realtor.com®, today launched a new marketing campaign called, "Find It First," less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company's commitment to helping consumers find the home of their dreams and dedication to facilitating authentic connections between consumers and REALTORS®.
Additionally, Move has invested in building a centralized marketing team, with a roster of executives with experience from companies like Yahoo!, Apple, eBay and Edelman. Former Yahoo! Inc. executive Barbara O'Connor spearheads integrated efforts as the executive vice president of marketing, leading business-to-consumer and business-to-business marketing and communications teams for Move's brands and websites, including realtor.com®, as well as marketing their SaaS solutions. Other notable team members include:
, VP, Performance and Social Marketing;
, VP, Corporate Communications;
, VP, Brand and Creative Services;
, VP, Business-to-business Marketing, and
, Senior Director, Email Contact Strategy.
In support of the new company strategy, Move is rebranding its primary consumer portal, realtor.com®, with the launch of a new logo and tagline and a redesigned website, which will be amplified by Find It First, an innovative digital consumer marketing campaign. The marketing initiative targets consumers looking to purchase a home and focuses on the website's value propositions of accuracy and timeliness. With the number of homes on the market declining in recent months, it is more important than ever that consumers have every advantage in finding their perfect home before the competition. Realtor.com® empowers consumers to make the smartest decisions when it comes to buying a home they love by leveraging direct connections with more than 800 MLSs to deliver the most comprehensive, accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®.