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March 11, 2013 /PRNewswire/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the beginning of a month-long relocation of its global headquarters from
Stamford, CT to
Dubai. From now until
April 5th, Starwood President & CEO Frits van Paasschen and the company's top executives will conduct day-to-day business from
Dubai, an increasingly important global destination and travel hub. Following the company's successful relocation to
June 2011, this second leadership move reflects Starwood's innovative management approach to cultivating a more global culture by understanding, appreciating and leveraging different societal perspectives and approaches to business and hospitality.
"With 80 percent of Starwood's pipeline coming from rapidly growing markets, it is simply not possible to lead a truly global business from a boardroom in
Connecticut," said van Paasschen. "Rising wealth and ever greater global connectivity are creating a once-in-a-lifetime growth opportunity for our business – by fueling new demand, changing travel patterns, and entirely new travel markets.
Dubai epitomizes this changing face of travel, and we expect this relocation will deepen our relationships with partners, associates and customers. Just as with our one-month relocation to
China in 2011, our time in-market will spark new ideas that will fortify our position as the most global high-end hotel company."
During the course of the relocation, more than 200 Starwood executives and GMs from the U.S.,
Latin America will travel to
Dubai as the company runs day-to-day operations almost 7,000 miles and a nine-hour time zone away from its usual HQ outside New York City. The team will meet with associates, customers, owners and prospective developers in the UAE and also take advantage of
Dubai's location for business travel to destinations including
To visually narrate the month's journey, Starwood today debuted Tumblr and Instagram accounts. Please follow the relocation at
Dubai Illustrative of "New Golden Age of Travel"Dubai is a natural choice for Starwood's second month-long senior leadership relocation as the city is situated eight hours from two-thirds of the world's population and is a global gateway at the crossroads of East and West and the developed and rapidly growing economies.
Middle East continues to evolve as an international business and leisure travel hub with
Dubai now home to many multinational corporations, consultants, banks and university campuses. In 2012,
Dubai International Airport counted approximately 58 million visitors, a number which is expected to grow at annual rates above ten percent, and the airport is expected to be the world's largest in terms of international passenger traffic by 2015.
"Globalization is accelerating new trade patterns, capital flows and wealth creation: this translates to more people from more places traveling to more destinations than ever before," said van Paasschen. "We are on the cusp of a new Golden Age of Travel, and
Dubai is at the epicenter of this sea change."
Along with changing travel patterns, Starwood has seen a significant increase in demand for luxury in all corners of the world, including the Middle East. As the most global high-end hotel company with nearly twice as many rooms as Marriott or Hilton in emerging markets, Starwood is uniquely positioned to capitalize on the record number of people entering the ranks of the very wealthy and developing a taste for luxury.