Women everywhere are no strangers to damaging their hair; yet according to a recent survey conducted by Wakefield Research, on behalf of Head & Shoulders, 91% of U.S. women continue to damage their hair almost every day. In fact, damaged hair is not concentrated to one region. The survey identified 10 U.S. cities and assessed which was in most need of a hair S.O.S., including:
2. Los Angeles
3. New York City
8. San Francisco
9. Washington, D.C.
Bad hair habits add up over time – too-tightly wound ponytails, curling or straightening hair, and even running a brush through wet hair each morning. The damage of repetitive bad hair behavior is cumulative and it’s being noticed. The Head & Shoulders survey found that over half (57%) of women in the U.S. consider their hair to be damaged, with their leading causes for hair damage including:
- Brushing hair when it is wet (46%)
- Putting hair into a ponytail (45%)
- Itching or scratching scalps (35%)
Head & Shoulders is answering the S.O.S. call from women who consistently put their hair and scalp though ultimate torture tests. New Damage Rescue shampoo helps prevent and rescue hair from damage every day, leaving hair up to 10X stronger* after just four washes and makes hair more resilient against future damage, all while keeping the scalp visibly flake free with regular use. Damage Rescue conditioner nourishes damaged hair with a light peach scent.
“With a good percentage of the global population suffering from dandruff, consumers shouldn’t have to make a choice between beautiful hair and anti-dandruff efficacy,” said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. “We are excited to be able to offer consumers a way to treat their scalp issues and have damage-rescued, great-looking hair with no tradeoffs.”