Indian Motorcycle and Jack Daniel’s are brands that are forever sewn into the fabric of American history. Both brands stand proudly to represent the best at what they do. “When the team at Indian Motorcycle shared their plans to build the Spirit of Munro we knew we had to be part of that project,” says David Stang, AVP Events/Sponsorships for Jack Daniel’s Whiskey. “We proudly promote the responsible enjoyment of our products, and a serious environment such as land speed racing shows what can be achieved when individuals strive for perfection. When the racing is done, we will toast our heroes of the past and the future.”
The Spirit of Munro will be on display at the Daytona International Speedway every day of Daytona Bike Week, and will take part in the Indian Motorcycle Spring Dash lap of the Daytona 200 on March 16, 2013.
ABOUT INDIAN MOTORCYCLEIndian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.ABOUT POLARIS INDUSTRIESPolaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.
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