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Program encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to underage drinking"
SUN VALLEY, Calif.,
March 8, 2013 /PRNewswire-USNewswire/ -- Today, Congressman
Tony Cardenas (D-CA) partnered with The Century Council's
Ask, Listen, Learn: Kids and Alcohol Don't Mix program to inspire 100 students at Sun Valley Middle School to "say 'YES' to a healthy lifestyle and 'NO' to
"All parents want their kids to be on a healthy track to success," said Cardenas. "That's why I'm honored to be part of the Ask, Listen, Learn program. Our kids have to understand that drinking underage is a poor decision that could drastically affect their chances to achieve the goals they've set."
Congressman Cardenas cheered on students as they enthusiastically competed for high scores in the running competition on
Ask, Listen, Learn's interactive game. The game enables middle school kids to learn about the negative consequences of underage drinking and the benefits of making healthy decisions while they exercise. The premise is based on research by
Harvard Medical School's Dr.
John Ratey, showing that for a person's brain to function at its peak, the body needs to move. The multimedia program includes the game and print materials, with the website presenting a pledge to live a healthy lifestyle, online games and pages featuring
Ask, Listen, LearnSuperstars.
Sun Valley Principal
Roberto Lee applauded The Century Council's efforts to reach his students on this key issue. "We're proud to have
Ask, Listen, Learn in our classrooms. Not only do the students enjoy actively learning on the game with their peers, they bring what they learn home to their families to start collaborative conversations about underage drinking."
"The availability of alcohol to underage youth has declined for more than a decade, yet 11 percent of 8th graders report they have consumed alcohol in the past month," said
Ralph Blackman, President and CEO of The Century Council. "It's important for parents to have the conversation about underage drinking early, because by the time these students are in high school it could be too late. Our message here today encourages healthy choices for a happy future."
Along with the interactive game, teachers at Sun Valley Middle will also receive newly-published Scholastic materials featuring U.S. Gymnastics team captain and Ask, Listen, Learn Ambassador
Aly Raisman for their classrooms.
About Ask, Listen, LearnAsk, Listen, Learn is the most widely distributed alcohol education program of its kind.
Ask, Listen, Learn's initiatives include
Asklistenlearn.com, a website that encourages kids to "say 'YES' to a healthy lifestyle and 'NO' to underage drinking" by offering kids interactive and educational games and videos. On the site kids can read about positive role models and take a
pledge to make healthy choices. Parents and educators are also encouraged to visit the site to find tips on how to facilitate these conversations with kids.
About The Century CouncilThe Century Council, is a national not-for-profit leader in the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi
U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard
USA. Headquartered in
Arlington, Virginia, The Century Council promotes responsible decision making regarding beverage alcohol and develops and implements innovative programs and public awareness campaigns which ignite action through strategic partnerships. Established in 1991, The Century Council's initiatives are highlighted on its website at
Contact: Tyler Allen, The Century CouncilAllenT@centurycouncil.org or (202) 637-0077
SOURCE The Century Council