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Mimvi Search And Recommendation API Powers Network Of Sites For Webxu

SUNNYVALE, Calif., March 8, 2013 /PRNewswire/ ­­--  Mimvi, Inc. (OTCQB: MIMV), the premier search and recommendation technology company for mobile media, today announced it has signed an agreement with Webxu, a Los Angeles based media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E­Commerce and Mobile Media, to use its Search and Recommendation API. This API enables Webxu to further monetize its consumer traffic via search tools across all proprietary and partner properties in its network that collectively generate tens of millions of page views per month.

"Webxu is exactly the type of media company that Mimvi wants to work with to help millions of visitors find the content they are looking for," said Michael Poutre, CEO of Mimvi, Inc. "Apps are the gateway to the mobile world, and Mimvi's API is the key to unlocking it."

"Our goal is to provide relevant online and mobile advertising while maintaining a high quality consumer experience across all proprietary and partner web properties in our network," said Keith Schaefer, CEO of Webxu. "Mimvi's app search API helps us accomplish this. We anticipate that through our relationship with Mimvi, additional online and mobile tools will become available to further enhance consumer experience."

The core Mimvi technology can be consumed in a variety of ways. Most recently, the company made its Search Bar available in an easy-­to-­use widget. This simple plug­in instantly enables a publisher to power app search and discovery, for free. Additionally, Developers can tinker with the Mimvi open API to build into other applications or software. Documentation for the API is available here: http://corp.mimvi.com/wp-content/uploads/2013/01/Mimvi_API_v1104.pdf  

ABOUT MIMVI, INC.Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the premier search and recommendation technology provider for mobile media. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit: http://www.mimvi.com.

ABOUT WEBXU, INC.Webxu, Inc. (OTCBB: WBXU) is a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media. Through its branded consumer websites, Webxu generates revenue by providing advertiser clients with targeted consumer traffic. Webxu is headquartered in Los Angeles, CA. For more information about Webxu visit http://www.webxu.com.

Safe Harbor Statement:

This Media release contains statements, which may constitute "forward ­looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Mimvi, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward ­looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward­ looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward­ looking statements include fluctuation of operating results and the ability to compete successfully. The company undertakes no obligation to update or revise forward ­looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Investor Contact: Gerald KieftThe WSR Group(772) 219-7525(tel.) IR@theWSRgroup.com www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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