It can't be about revenue. For goodness sake,
(P - Get Report)
turned in an incredible performance
, yet its mobile revenue for the year comes in lower than what
a top-performing Apple Store bills over 365 days
. Revenue from Internet radio amounts to a pimple on Apple's behind.
Cook needs to give it up. He's on a pointless crusade here. And he's not going to win in a room of music executives already screwed -- with nary a kiss -- by Steve Jobs. Never going to happen.
If Apple wants in the space, it needs to buy
. That would be a big deal. Give every person with an iTunes platform the ability to toggle between iTunes as we know it and Spotify as it is.
In no way do I advocate or endorse this acquisition. I consider it a waste of Apple's time. But, for whatever reason, Apple
apparently, reportedly, allegedly
wants to be an Internet radio player. (I'm thinking Tim Cook is having a little trouble convincing himself he's an innovator so he's introducing
a culture of obviousness
at Apple). If this is true, Spotify represents a relatively easy road to travel.
Written by Rocco Pendola in Santa Monica, Calif.