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TheStreet Open House

Here's How Tim Cook Can Fix Steve Jobs's Biggest Failure

Stocks in this article: P AAPL

It can't be about revenue. For goodness sake, Pandora (P - Get Report) turned in an incredible performance, yet its mobile revenue for the year comes in lower than what a top-performing Apple Store bills over 365 days. Revenue from Internet radio amounts to a pimple on Apple's behind.

Cook needs to give it up. He's on a pointless crusade here. And he's not going to win in a room of music executives already screwed -- with nary a kiss -- by Steve Jobs. Never going to happen.

If Apple wants in the space, it needs to buy Spotify. That would be a big deal. Give every person with an iTunes platform the ability to toggle between iTunes as we know it and Spotify as it is.

In no way do I advocate or endorse this acquisition. I consider it a waste of Apple's time. But, for whatever reason, Apple apparently, reportedly, allegedly wants to be an Internet radio player. (I'm thinking Tim Cook is having a little trouble convincing himself he's an innovator so he's introducing a culture of obviousness at Apple). If this is true, Spotify represents a relatively easy road to travel.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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