It can't be about revenue. For goodness sake, Pandora (P - Get Report) turned in an incredible performance, yet its mobile revenue for the year comes in lower than what a top-performing Apple Store bills over 365 days. Revenue from Internet radio amounts to a pimple on Apple's behind.
Cook needs to give it up. He's on a pointless crusade here. And he's not going to win in a room of music executives already screwed -- with nary a kiss -- by Steve Jobs. Never going to happen.
If Apple wants in the space, it needs to buy Spotify. That would be a big deal. Give every person with an iTunes platform the ability to toggle between iTunes as we know it and Spotify as it is.
In no way do I advocate or endorse this acquisition. I consider it a waste of Apple's time. But, for whatever reason, Apple apparently, reportedly, allegedly wants to be an Internet radio player. (I'm thinking Tim Cook is having a little trouble convincing himself he's an innovator so he's introducing a culture of obviousness at Apple). If this is true, Spotify represents a relatively easy road to travel.Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.