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TheStreet Open House

Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

PALO ALTO, Calif., March 8, 2013 /PRNewswire/ -- HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media. 

Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.

Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport. 

Aurasma 2.0 includes innovations that embrace the power of the cloud and social media to enable brands to more rapidly and effectively bring augmented reality into their campaigns. By delivering a unique mobile experience integrated with leading social platforms like Facebook, Google+ and Twitter, organizations can turbocharge customer awareness, engagement and, ultimately, revenue. 

The platform's new enhancements include the following:

  • Scalable cloud-based platform—Aurasma's Studio now offers brands, movie studios and media partners unmatched performance, scale and usability when creating and publishing rich-media AR content including 3-D.
  • Best-in-class image recognition and object tracking—version 2.0 of the Aurasma app delivers improvements in object and image recognition providing even smoother, faster and more robust AR experiences.
  • Improved user experience—the app's new user interface features integrated social features including "like" and "share", and a simplified user journey to finding, viewing and creating AR content.




"Organizations today are looking for new, creative ways to rise above the noise and engage with their customers," said Annie Weinberger, global head, Aurasma, HP Autonomy. "Aurasma's rapid global growth is the result of highly innovative technology that capitalizes on megatrends around social media and mobile to enable brands to interact with their community in a unique and powerful manner."

Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline, Sony Pictures, Telefonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all sizes to quickly create and publish their own augmented reality content. To see how various brands have used Aurasma to engage with their markets, watch this video.

Download AurasmaApp Store— http://auras.ma/s/iosGoogle Play— http://auras.ma/s/android

About HPHP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012.  HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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