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PALO ALTO, Calif.,
March 8, 2013 /PRNewswire/ -- HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media.
Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.
Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport.
Aurasma 2.0 includes innovations that embrace the power of the cloud and social media to enable brands to more rapidly and effectively bring augmented reality into their campaigns. By delivering a unique mobile experience integrated with leading social platforms like Facebook, Google+ and Twitter, organizations can turbocharge customer awareness, engagement and, ultimately, revenue.
The platform's new enhancements include the following:
Scalable cloud-based platform—Aurasma's Studio now offers brands, movie studios and media partners unmatched performance, scale and usability when creating and publishing rich-media AR content including 3-D.
Best-in-class image recognition and object tracking—version 2.0 of the Aurasma app delivers improvements in object and image recognition providing even smoother, faster and more robust AR experiences.
Improved user experience—the app's new user interface features integrated social features including "like" and "share", and a simplified user journey to finding, viewing and creating AR content.