Last week, at its investor briefing, the tech giant
its 2015 revenue target for analytics and big data to $20 billion from $16 billion. Back in 2010, IBM had set an initial goal of $10 billion by 2015.
In 2008, Rometty's predecessor, Sam Palmisano, used a similar event at the Council on Foreign Relations to launch IBM's Smarter Planet initiative, which aims to drive efficiency in areas such as industry, energy, transportation and government.
Rometty, however, focused most of her presentation on the concept of data, and how it can be exploited to deliver results.
"It will change how you make decisions, it will change how you deliver value," she said, pointing to its role in President Obama's recent election campaign. "66,000 simulations were done a night, and out of that you decide where to put your resources -- that came out with the 0.2% in the famous state of Ohio."
IBM shares closed up 0.5% to $209.42 on Thursday.
--Written by James Rogers in New York.
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