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Best Practices For Advertising To Life Scientists: Online And In Print

NEW YORK, March 7, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Best Practices for Advertising to Life Scientists: Online and in Print

With this report you will be able to:

Determine which devices scientists are using to read/view web contentUnderstand preferences and usage of print vs. online publicationsFind out how researchers search for products and services (e.g., favorite search engines, search terms, frequency etc.)Understand value placed on sponsored links; (e.g., Google ads)Measure usage and preferences of multiple types of print and online adsAssess awareness and usefulness of 20+ leading life science publications: online and printFind out the degree to which scientists are using QR codesIdentify the most attractive sites and page positions for banner ad placementMeasure the prevalence of ad-blocking softwareDetermine the relative value of major types of sponsored content: online and printFind out which type of ads scientists are responding to most: print vs. online.Determine the overall receptivity to advertising in the life sciencesIdentify the most memorable online and print ads from 2012

Section 1: Analysis and Interpretation of Survey Results


Perceptions of Print and Online Advertising

Time Spent Reading Research-Related Content Reading Time Dedicated to ProductsReader Behavior Differs Dramatically By Region, Segment and AgeOpinions of Life Science AdvertisingImportance of Online vs. Print AdvertisingImportance of Online vs. Print Advertising by RegionUse of Online vs. Print Advertising to Make Decisions by RegionImportance of Online vs. Print Advertising to Make Decisions by AgeRole of Advertising in the Purchase Decision by AgeOnline Advertising

Effect of Online Advertising in the Life Sciences

Devices Most Frequently Used To Access Research-Related Web Content

Combinations of Devices Used to Access Research- Related Content

General Search Engine Frequency of Use

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