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Russia Clothing B2C E-Commerce Report 2013





NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Russia Clothing B2C E-Commerce Report 2013

http://www.reportlinker.com/p01118255/Russia-Clothing-B2C-E-Commerce-Report-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

 

1.) Clothing B2C E-Commerce in Russia is expanding

 

yStats.com, a Hamburg-based secondary research company, has completed and released the "Russia Clothing B2C E-Commerce Report 2013", a study covering online shopping regarding clothing in Russia. The study shows a marked increase in internet purchases, with clothing sales showing the greatest growth. Nearly half of online shoppers in Russia purchased clothing, shoes and accessories over the Internet in 2012, double the 2011 figure.

 

Online sales of clothing outpace other items

The B2C E-Commerce market of clothing has surged the past few years according to the yStats.com study. Though sales of clothing and shoes has recently been the third largest product category in B2C E-Commerce in Russia in terms of revenue, following consumer electronics and household appliances, the pace of growth of the apparel category exceeds that of the current leaders. Almost one third of all clothing purchases are conducted online.

 

Market dominated by few companies

The yStats.com study found that the online apparel and accessories market in Russia is dominated by a handful of companies. Ten online clothing companies account for almost 50% of all clothing B2C E-Commerce sales. The most popular companies for online shoppers are Quelle.ru, Otto.ru and Kupivip.ru, but other companies such as Wildberries.ru, and Laredoute.ru are also benefiting from the growth of sales in the sector. Quelle.ru sells European brands such as NEXT, Esprit, Lascana, s.Oliver, and others. Wildberries.ru has overcome one of the barriers to online clothing shopping by opening a hundred try-on stations in regions of Russia, and processes about 350,000 orders each month.

 

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