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UBM Tech's DESIGN West Announces 2013 Conference Program

SAN FRANCISCO, March 7, 2013 /PRNewswire/ --  UBM Tech, which serves design engineers and the electronics industry with essential business and technical information, today announced the conference program for DESIGN West, the annual technical conference and expo for electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content. The program includes 150 technical lectures, panels, tutorials, certification programs and hands-on training sessions taught by the industry's top experts on the most relevant software, hardware, and systems design topics and tools for creating products. DESIGN West, which takes place April 22-25, 2013 at the McEnery Convention Center in San Jose, CA, is where the world's top design engineers and product developers gather and learn, gain inspiration and get practical information and hands-on training they can put to immediate use.   


"Engineers today are increasingly getting involved with all aspects of embedded design, from concept development through to manufacturing. To help engineers improve their skills and acquire new ones, we've expanded the DESIGN West conference program to include more topics, hands-on training sessions, and practicing engineers to speak," said Wendy Yamaguma, Senior Event Director, Electronics, UBM Tech.

DESIGN West featured sessions include:
  •  "vandervecken: An OpenFlow-Controlled WAN Router and MPLS LSR for Research" presented by Josh Bailey, Software Engineer, Google on Tuesday April 23 at 8:00 a.m.   SDN has been gathering attention and shows a lot of promise. A challenge for the community has been the lack of a well-integrated, open source, hardware forwarding platform for SDN research. Enter the Google network research team who has been engaged with the Open Source Routing Forum and the RouteFlow team to produce a simple hardware forwarding, OpenFlow controlled router and MPLS LSR, suitable for researchers for research and experimentation with networks.   
  • "Designing a Tele-Presence Robot - What Was I Thinking?" presented by Duane Benson, Web Marketing Manager, Screaming Circuits on Tuesday April 23 at 9:15 a.m.  Building a tele-presence robot is an adventure in systems architecture. Benson will outline his choices from discrete logic, microcontrollers, and programmable logic, to off-the-shelf modules like Android tablets and smartphones. Find out what makes up a "system," how can it be put together timely and economically and how to start with a less-than-ideal solution or upgrade.
  • "Why I Failed at Kickstarter and My Friends Didn't" presented by Bob Baddeley, Founder, Portable Scores on Wednesday April 24 at 8:30 a.m. In 2012 two companies launched Kickstarter projects at the same time. One failed and one succeeded.  Hear the story of these companies to understand the process leading up to the launch, campaign and aftermath. Learn what it takes to run a successful Kickstarter campaign as well as the statistics and facts about the crowd-funding successes and failures.
  • "Future of Mobile: A Lifestyle of Mobility" presented by Harald Neihardt, Founder & CEO , MLOVE Inc. on Thursday, April 25 at 8 a.m. Get the scoop on the trends and innovation in the third phase of mobile called the "Lifestyle of Mobility," where the Internet of things, connected cars, sensors and "quantified self" movement become ubiquitous and dominate our life style and cause disruption. 
  • "Hack or be Hacked!" presented by Joseph Loomis, Senior Research Engineer, Southwest Research Institute on Thursday, April 25 at 9:15 a.m. Blending a mixture of hacking history, security knowledge and engineering experience with a focus on building a secure embedded system. Get information on the popular techniques used to hack embedded systems and why they are successful. It will cover several approaches to building in security that have been used with varying degrees of success, and what it means to hack your own embedded system.  Only well publicized hacks and vulnerabilities will be shared.

View the conference scheduler builder View the full speaker list                    

Key workshops at DESIGN West:
  • Cool Beanies! A Mesh Networked Cranial Cooling System Imagine the ultimate battery powered motorized propeller beanie cap.  In this session, attendees will see the "cap-net" in action.  The hardware components and software code will both be examined. Areas of focus include motor control, temperature sensors, accelerometers, LEDs, battery management, wireless technologies and the "cap-net" dashboard in the cloud. Additionally, all of the code and hardware design files will be made available as open source to enable attendees to build their own beanie, or use these design techniques in their own projects
  • Learn the Four Basic Concepts of Arduino in 45 Minutes During this hands-on speed training session, the instructors at SparkFun are teaching the four basic concepts of Arduino—analog, digital, input, and output-- on the new Proto-Snap package. It comes with circuits already connected to the microcontroller in an easy to snap-apart board, eliminating the onerous task of breadboarding circuits.  We'll program how your components will interact, and then snap them apart to add them to specific projects.
  • "Holy $#*! Our Design Is Complex - How Am I Going to Debug It?"  Embedded system complexity is accelerating at a dizzying pace. This session will help attendees turn science fiction into reality; peer deep into complex systems without antiquated techniques such as printfs; assist attendees inject faults, capture and save the system state and execute in reverse to find the source of bugs; and help attendees use one tool chain for their lifecycle, including bring-up, development and integration scale tools techniques, to networks of hundreds of boards.
  • Raspberry Pi and Gertboard Intro Workshop, Taught by Gert Van Loo, hardware engineer &  Raspberry Pi developer This speed-training session offers hands-on instruction of the Raspberry Pi and the Gertboard, the new companion board that allows the Raspberry Pi to connect to the real-world by converting analog signals to digital and back again. Taught by Gert Van Loo, one of the hardware engineers who developed the Raspberry Pi and the creator of the eponymous expansion board, this session will offer several insider tips and tricks.

Additionally, DESIGN West offers free education and training to engineers.  For additional information visit:

DESIGN West sponsors to date include platinum sponsor Microchip and Gold Sponsors AMD, Intel, Rohde & Schwarz, and Texas Instruments and Mouser Electronics, as the Silver Sponsor.

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