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Boulder Brands, Inc. Announces Establishment Of "Friendly Equity" Fund

BOULDER, Colo., March 7, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc. (Nasdaq:BDBD) announced today it is teaming up with Bill Weiland, Founder and CEO of the largest natural foods brokerage in the United States, Presence Marketing, to form a new partnership called Boulder Brands Investment Group, LLC (BIG).
Boulder Brands, Inc. Logo

The investment fund will target early-stage growth companies in the natural and organic food and beverage sectors. These companies will operate independently from Boulder Brands but will benefit from access to its infrastructure, resources and expertise. BIG will be managed by Bill Weiland, CEO of Presence Marketing; Duane Primozich, SVP of Strategic Initiatives for Boulder Brands; and Carole Buyers, SVP of Investor Relations and Business Development for Boulder Brands.

Commenting on the partnership, Steve Hughes, Chairman and CEO of Boulder Brands, Inc., stated, "The formation of Boulder Brands Investment Group is central to our mission of changing the way we eat one product at a time. We believe this unique 'friendly equity' model not only provides equity capital, but will tap into the resources of Boulder Brands' infrastructure to help accelerate growth and find efficiencies for partner companies. I am personally excited to be partnering with Bill Weiland, one of the true visionaries who truly reflects and lives the values of the natural foods industry."

Commenting on the formation of Boulder Brands Investment Group, Bill Weiland, CEO of Presence Marketing, stated, "I am very excited to partner with Boulder Brands and to work with Duane Primozich and Carole Buyers, in the newly-formed 'Boulder Brands Investment Group.' Carole and Duane are exceptional individuals, and we have quickly developed tremendous chemistry, which will allow us to maximize our complementary talents toward developing a top-flight equity fund. In addition, I have a great deal of respect and admiration for Steve Hughes, and I put him on a short list of the top executives in the Natural Products industry. If Steve has a big idea -- I am interested!"

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