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Oral Care Products In The U.S., 8th Edition

Figure 4-5: Listerine Zero Mouthwash Promotional Material

Figure 4-6: Aquafresh Iso-Active Whitening Toothpaste Promotional Material

Professional-Quality Products

Figure 4-7: Listerine UltraClean Ad

Kids Products

Products for Tweens

Figure 4-8: Brush Buddies One Direction Toothbrush

Probiotics and Oral Health

Oral Health Linked to Digestive Health

Whitening Products: Safety and Efficacy

Figure 4-9: Crest 3D Whitestrips Intensive Professional Effects

Whitening Systems

Figure 4-10: Luster Premium White 1 Hour Whitening System

Figure 4-11: GLO Brilliant Whitening System

Product Suites

Figure 4-12: Crest Pro-Health Clinical Line

Figure 4-13: Colgate Optic White Regimen

Figure 4-14: PerioSciences AO Pro Oral Care Suite

Comfort, Convenience Key to New Flossing Products

Figure 4-15: Radius Floss Sachets

Natural Oral Care Products

Tom's of Maine Offers Fluoride, Fluoride-Free Products

Natural Products Promise Gentle, Effective Oral Care

Figure 4-16: Kiss My Face Triple Action Toothpaste

Toothpaste Made from Clay?

Figure 4-17: Redmond Clay's Earthpaste

Eco-Friendly Packaging

Tom's of Maine Says Goodbye to Aluminum Tube

Recycling Initiatives Also Important

Figure 4-18: Colgate Oral Care Brigade and TerraCycle

Reinventing the Tube

Figure 4-19: Save Paste Toothpaste Container

Oral Care Innovations

Figure 4-20: Oral-B ProfessionalCare SmartSeries 5000

Figure 4-21: Waterpik Complete Care

Figure 4-22: Beam Toothbrush

Figure 4-23: The Rinser toothbrush

Figure 4-24: LUSH Toothy Tabs

Oral Care for Women

Ingredient Trends

Licorice Root

Green Tea

Figure 4-25: Dr. Sharp Green Tea Whitening Toothpaste



Figure 4-26: PerfectSmile CoQ10 Toothpaste



Chapter 5: Consumer Trends


Note on Data Sources

Most U.S. Adults Use Toothpaste, Manual Toothbrushes

Table 5-1: Usage of Oral Care Products, 2008-2012 (percent of U.S. adults) Concern About Oral Health Diminishes

Table 5-2: Agreement With Statement, "I am concerned about the health of my teeth and gums," 2008 through 2012 (percent of U.S. adults)

Table 5-3: Agreement With Statement, "I am concerned about the health of my teeth and gums", By Gender, 2008 vs. 2012 (percent of U.S. adults)

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