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Oral Care Products In The U.S., 8th Edition

Table 3-8a: Top Marketers and Brands of Dental Tools/Accessories: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Crest Whitestrips Dominates in Tooth Whitener Category

Table 3-9: Top Marketers and Brands of Tooth Whiteners: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-9a: Top Marketers and Brands of Tooth Whiteners: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Three Brands Vie for Top Spot Among Power Toothbrushes

Table 3-10: Top Marketers and Brands of Power Toothbrushes: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-10a: Top Marketers and Brands of Power Toothbrushes: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Two Marketers, Private Label Account for 98% of Dental Floss

Table 3-11: Top Marketers and Brands of Dental Floss/Flossers: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-11a: Top Marketers and Brands of Dental Floss/Flossers: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Smaller Marketers Abound in Oral Pain Relief Category

Table 3-12: Top Marketers and Brands of Oral Pain Relief Products: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-12a: Top Marketers and Brands of Oral Pain Relief Products: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Few Major Players Compete in Portable Oral Care Category

Table 3-13: Top Marketers and Brands of Portable Oral Care Products: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-13a: Top Marketers and Brands of Products: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Chapter 4: Marketing and New Product Trends

Promoting Oral Care Products

Health-Related Appeals

Figure 4-1: Colgate 360° Toothbrush Banner Ad

Figure 4-2: Orazyme-D Oral Rinse and Mouth Spray

Cosmetic-Related Appeals

Figure 4-3: Crest 3D Whitestrips Professional Effects Banner Ad

Figure 4-4: Aquafresh Extreme Clean Pure Breath Action Toothpaste Banner Ad

Efficacy and "Clinically Proven Results"

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