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Oral Care Products In The U.S., 8th Edition

Philips Acquires Discus Holdings

GlaxoSmithKline Partners with Dentsply International

Colgate-Palmolive Teams Up with Omron

Category Crossover and "Umbrella Branding" Celebrity Endorsements

Oprah and Oral B

Crest, Oral B and 90210 Star Jennie Garth

Martha Stewart Promotes Radius Toothbrushes

Bill O'Reilly Mentions SmartMouth Mouthwash in Tip of the Day Segment

Natural Product Marketers Private-Label Offerings Appeal Across Categories

Oral Care Private-Label Sales Outpace Overall Market

Table 3-1: SymphonyIRI-Tracked Sales of Oral Care Products by Category: Private-Label vs. Overall, 2011-2012 (in millions of dollars)

Income and Private Label Usage

Table 3-2: Usage of Store-Brand Oral Care Products by Household

Income Level: Less Than $100K vs. $100K+, 2008 vs. 2012 (U.S. consumers)

Table 3-3: The U.S. Market for Oral Care Products: Selected Leading

Marketer and Brand Shares Methodology Procter & Gamble Corners One Third of Oral Care Market

Table 3-4: Top Marketers of Oral Care Products: SymphonyIRITracked Dollar Sales, 2011-2012 (in millions of dollars and percent)

Colgate Nearly Overtakes Crest in Toothpaste Race

Table 3-5: Top Marketers and Brands of Toothpaste: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent)

Table 3-5a: Top Marketers and Brands of Toothpaste: Share of

SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Listerine Number One in Mouthwash Category

Table 3-6: Top Marketers and Brands of Mouthwash/Dental Rinse: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-6a: Top Marketers and Brands of Multivitamins: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

P&G, Colgate-Palmolive Lead in Manual Toothbrush Category

Table 3-7: Top Marketers and Brands of Manual Toothbrushes: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

Table 3-7a: Top Marketers and Brands of Manual Toothbrushes: Share of SymphonyIRI-Tracked Dollar Sales, 2011-2012 (percent)

Dental Tools Category Highly Fragmented

Table 3-8: Top Marketers and Brands of Dental Tools/Accessories: SymphonyIRI-Tracked Dollar Sales, 2011-2012 (in millions of dollars and percent change)

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