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Oral Care Products In The U.S., 8th Edition

Figure 2-1: Share of Oral Care Product Sales by Retail Outlet Type, 2012 (percent)

Market Outlook

Good Oral Hygiene Linked to Overall Health

Heart Health Diabetes Dementia Pneumonia Good Oral Health Habits Still Not Universal

Table 2-5: Agreement With Statement, "I am concerned about the health of my teeth and gums," 2008 through 2012 (percent of U.S. adults)

Marketers, Retailers Respond to Encourage Oral Health

Value-Added Products Offer Multiple Appeals Pretty Smiles Also Important

Demand Grows for At-Home Professional Products

Clinically Proven Results Provide Assurance Kids and Oral Health Older Consumers Need Encouragement

35% of Oral Care Product Users Are Boomers

Table 2-6: Percent of U.S. Adults Using Oral Care Products: By Age Bracket, 2012 (in percent)

Table 2-7: U.S. Adults Using Oral Care Products, Percentage of Users: By Age Bracket, 2012 (in percent)

Table 2-8: U.S. Adults Using Oral Care Products, Number of Users: By Age Bracket, 2012 (in thousands)

Table 2-9: Projected U.S. Population by Age Bracket, 2010-2020 (in thousands)

Older Americans Hit Hard by Recession

Table 2-10: U.S. Adults Using Oral Care Products: By Age Bracket, 2008 vs. 2012 (U.S. adults)

Rise of the Millennials

The Challenge of Marketing to Hispanic Consumers

Table 2-11: Projection of U.S. Population by Race and Hispanic Origin, 2010 vs. 2020 (number in millions)

Concerns About Hispanics and Oral Health

Personal Care Prices Defy Inflation

Table 2-12: Consumer Price Index for All Items vs. Personal Care Items, 2002-2012

Global Market for Oral Care

Oral Health Still a Challenge in Some Countries

U.S. Retail Sales to Approach $6 Billion by 2017

Table 2-13: U.S. Retail Sales of Nutritional Supplements, 2012-2017 (in millions of dollars)

Chapter 3: The Marketers

Competitive Overview M&A Activity Quiets Down After Years of Upheaval

Beginning of Millennium Sees Major Changes

Dr. Fresh in Expansion Mode

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