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Oral Care Products In The U.S., 8th Edition

Most U.S. Adults Use Toothpaste, Manual Toothbrushes

Table 1-7: Usage of Oral Care Products, 2008-2012 (percent of U.S. adults) Concern About Oral Health Notches Down

Table 1-8: Agreement With Statement, "I am concerned about the health of my teeth and gums," 2008 through 2012 (percent of U.S. adults)

Table 1-9: Agreement With Statement, "I am concerned about the health of my teeth and gums", By Gender, 2008 vs. 2012 (percent of U.S. adults)

Concern for Oral Health Dictates Usage Levels

Table 1-10: Usage of Oral Care Products, Adults Overall Compared With Those Concerned with Oral Health (percent of U.S. adults)

Usage of Oral Care Products Corresponds with Health/Wellness Concerns

Table 1-11: Index of Usage of Oral Care Products and Agreement with Health/Wellness Statements, 2008-2012 (U.S. adults)

Chapter 2:The Market

Introduction

Scope of Report

Product Categories and Classifications

Toothpaste Mouthwash/Dental Rinses Toothbrushes (Manual and Power) Dental Tools/Accessories Tooth Whitening Products Dental Floss/Flossers Oral Pain Relief Portable Oral Care Extensive Product Overlap Natural and Chemical Formulations Blurring Together Industry Regulation

FDA Classifies Oral Care Products in Three Ways

Cosmetic Dental Products Over-the-Counter (OTC) Dental Drugs A Note on Rx Dental Drugs Supervision by the FTC Natural and Organic Product Standards

What Is Natural?

USDA Regulation of Organic Products

Standardizing Organic Personal Care Products

Still No Standards for "Natural"

The Trouble with Triclosan Market Size and Growth

U.S. Retail Sales Approach $4.9 Billion in 2012

Table 2-1: U.S. Retail Sales of Oral Care Products, 2008-2012 (in millions of dollars) Mass-Market Sales Decline

Table 2-2: SymphonyIRI-Tracked Sales of Nutritional Supplements, 2011-2012 (in millions of dollars)

Toothpaste Sees Greatest Gains, Portable Oral Care Grows Fastest

Table 2-3: SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2011-2012 (in millions of dollars)

Market Composition

Toothpaste Over One Third of Sales

Table 2-4: Share of SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2008 and 2012 (percent) Mass Merchandisers/Supercenters Lead in Oral Care Sales

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