Oral Care Products in the U.S.
presents not only market sizing and sales data, new product introductions, and market positioning strategies, but also the lifestyle patterns and the financial, social, and governmental and regulatory context that frames the success of products within the retail oral care market.
Chapter 1: Executive Summary
IntroductionScope of Report Product Categories and Classifications Toothpaste Mouthwash/Dental Rinses Toothbrushes (Manual and Power) Dental Tools/Accessories Tooth Whitening Products Dental Floss/Flossers Oral Pain Relief Portable Oral Care Extensive Product Overlap Natural and Chemical Formulations Blurring Together Market Size, Composition, and Growth U.S. Retail Sales Approach $4.9 Billion in 2012 Table 1-1: U.S. Retail Sales of Oral Care Products, 2008-2012 (in millions of dollars) Mass-Market Sales Decline Table 1-2: SymphonyIRI-Tracked Sales of Nutritional Supplements, 2011-2012 (in millions of dollars) Toothpaste Sees Greatest Gains, Portable Oral Care Grows Fastest Table 1-3: SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2011-2012 (in millions of dollars) Toothpaste Over One Third of Sales Table 1-4: Share of SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2008 and 2012 (percent) Mass Merchandisers/Supercenters Lead in Oral Care Sales Figure 1-1: Share of Oral Care Product Sales by Retail Outlet Type, 2012 (percent) U.S. Retail Sales to Approach $6 Billion by 2017 Table 1-5: U.S. Retail Sales of Nutritional Supplements, 2012-2017 (in millions of dollars) Marketers and Marketing Trends Competitive Overview Procter & Gamble Corners One Third of Oral Care Market Oral Care Private-Label Sales Outpace Overall Market Table 1-6: SymphonyIRI-Tracked Sales of Oral Care Products by Category: Private-Label vs. Overall, 2011-2012 (in millions of dollars) Promoting Oral Care Products Efficacy and "Clinically Proven Results" Professional-Quality Products Kids Products Probiotics and Oral Health Whitening Products: Safety and Efficacy Product Suites Comfort, Convenience Key to New Flossing Products Natural Oral Care Products Eco-Friendly Packaging Consumer Trends