This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Oral Care Products In The U.S., 8th Edition

Oral Care Products in the U.S.

presents not only market sizing and sales data, new product introductions, and market positioning strategies, but also the lifestyle patterns and the financial, social, and governmental and regulatory context that frames the success of products within the retail oral care market.

Chapter 1: Executive Summary


Scope of Report

Product Categories and Classifications

Toothpaste Mouthwash/Dental Rinses Toothbrushes (Manual and Power) Dental Tools/Accessories Tooth Whitening Products Dental Floss/Flossers Oral Pain Relief Portable Oral Care Extensive Product Overlap Natural and Chemical Formulations Blurring Together Market Size, Composition, and Growth

U.S. Retail Sales Approach $4.9 Billion in 2012

Table 1-1: U.S. Retail Sales of Oral Care Products, 2008-2012 (in millions of dollars) Mass-Market Sales Decline

Table 1-2: SymphonyIRI-Tracked Sales of Nutritional Supplements, 2011-2012 (in millions of dollars)

Toothpaste Sees Greatest Gains, Portable Oral Care Grows Fastest

Table 1-3: SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2011-2012 (in millions of dollars)

Toothpaste Over One Third of Sales

Table 1-4: Share of SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2008 and 2012 (percent)

Mass Merchandisers/Supercenters Lead in Oral Care Sales

Figure 1-1: Share of Oral Care Product Sales by Retail Outlet Type, 2012 (percent)

U.S. Retail Sales to Approach $6 Billion by 2017

Table 1-5: U.S. Retail Sales of Nutritional Supplements, 2012-2017 (in millions of dollars)

Marketers and Marketing Trends

Competitive Overview

Procter & Gamble Corners One Third of Oral Care Market

Oral Care Private-Label Sales Outpace Overall Market

Table 1-6: SymphonyIRI-Tracked Sales of Oral Care Products by Category: Private-Label vs. Overall, 2011-2012 (in millions of dollars) Promoting Oral Care Products Efficacy and "Clinically Proven Results" Professional-Quality Products Kids Products Probiotics and Oral Health Whitening Products: Safety and Efficacy Product Suites Comfort, Convenience Key to New Flossing Products Natural Oral Care Products Eco-Friendly Packaging Consumer Trends

2 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs