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Oral Care Products In The U.S., 8th Edition

Oral Care Products in the U.S.

presents not only market sizing and sales data, new product introductions, and market positioning strategies, but also the lifestyle patterns and the financial, social, and governmental and regulatory context that frames the success of products within the retail oral care market.

Chapter 1: Executive Summary


Scope of Report

Product Categories and Classifications

Toothpaste Mouthwash/Dental Rinses Toothbrushes (Manual and Power) Dental Tools/Accessories Tooth Whitening Products Dental Floss/Flossers Oral Pain Relief Portable Oral Care Extensive Product Overlap Natural and Chemical Formulations Blurring Together Market Size, Composition, and Growth

U.S. Retail Sales Approach $4.9 Billion in 2012

Table 1-1: U.S. Retail Sales of Oral Care Products, 2008-2012 (in millions of dollars) Mass-Market Sales Decline

Table 1-2: SymphonyIRI-Tracked Sales of Nutritional Supplements, 2011-2012 (in millions of dollars)

Toothpaste Sees Greatest Gains, Portable Oral Care Grows Fastest

Table 1-3: SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2011-2012 (in millions of dollars)

Toothpaste Over One Third of Sales

Table 1-4: Share of SymphonyIRI-Tracked Sales of Oral Care Products: By Product Category, 2008 and 2012 (percent)

Mass Merchandisers/Supercenters Lead in Oral Care Sales

Figure 1-1: Share of Oral Care Product Sales by Retail Outlet Type, 2012 (percent)

U.S. Retail Sales to Approach $6 Billion by 2017

Table 1-5: U.S. Retail Sales of Nutritional Supplements, 2012-2017 (in millions of dollars)

Marketers and Marketing Trends

Competitive Overview

Procter & Gamble Corners One Third of Oral Care Market

Oral Care Private-Label Sales Outpace Overall Market

Table 1-6: SymphonyIRI-Tracked Sales of Oral Care Products by Category: Private-Label vs. Overall, 2011-2012 (in millions of dollars) Promoting Oral Care Products Efficacy and "Clinically Proven Results" Professional-Quality Products Kids Products Probiotics and Oral Health Whitening Products: Safety and Efficacy Product Suites Comfort, Convenience Key to New Flossing Products Natural Oral Care Products Eco-Friendly Packaging Consumer Trends

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