This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Oral Care Products In The U.S., 8th Edition

NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Oral Care Products in the U.S., 8th Edition

http://www.reportlinker.com/p01118335/Oral-Care-Products-in-the-US-8th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Oral_Care_Products

Sales of over-the-counter oral care products reached $4.9 million in 2012.

In the oral care market, health concerns are the number one driver of sales, but other factors come into play as well. Consumers are also looking to whiten their teeth and freshen their breath. If a product can do all three, all the better: products that provide multiple benefits are proving to be the most attractive to consumers, as they are more convenient and affordable than the alternative of having to purchase multiple product types.Marketers looking to spur sales in several categories have also had success with "product suites," groupings of products presented as a complete oral care package, which encourages consumers to remain brand-loyal. The ability to achieve professional results at home without the expense and time of a dental office visit is another powerful product positioning.Although use of most oral care product types has remained relatively steady over the past five years, consumer concern about the state of their oral health has notched down in the recession and its wake—a factor that oral care marketers must address to protect sales from similar slippage. According to Experian Simmons data, the percentage of adults who agree with the statement, "I am concerned about the health of my teeth and gums," dropped from 64.0% in 2008 to 60.6% in 2012.

Oral Care Products in the U.S., 8th Edition

examines the market for oral care products within the context of broader HBC market trends in new product development and marketing. The major categories covered are toothpaste, mouthwash/dental rinses, toothbrushes, dental tools/accessories, tooth whiteners, dental floss/flossers, oral pain relief, and portable oral care. To fully address the forces driving this market,

1 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs