This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Lifeway Foods Frozen Kefir Kicks Off First SXSW Appearance

MORTON GROVE, Ill., March 7, 2013 /PRNewswire/ -- Great minds think alike: they crave healthy snacks! Lifeway Foods, Inc. (NASDAQ: LWAY) announced today it will provide its delicious and nutritious kefir to those gathering for SXSW, the annual music, film and interactive conference, taking place in Austin from March 8 – 17. 


"With hundreds of thousands of visitors converging on Austin for the SXSW conference, we are excited to be able to introduce them to our line of frozen kefir," said Julie Smolyansky, President and CEO of Lifeway Foods, Inc. "Innovative thinkers and creative minds will all be joining together at SXSW and our frozen kefir will provide them the boost to keep their energy going."

Lifeway Foods will hand out treats from their frozen kefir truck in downtown Austin, while parked next to the Austin Convention Center, the epicenter of SXSW, March 8 to 12. The truck will serve Lifeway Kefir samples in the morning, followed by Frozen Kefir mini's and Frozen Probugs in the afternoon to all SXSW attendees walking to and from all the conferences, concerts and parties that Austin has to offer. Lifeway brand ambassadors will also implement a grass roots effort by hitting the city streets and providing samples to the thousands of people staying in Austin over these five days.

In addition to providing frozen kefir to all SXSW attendees, the company will also participate in a number of GoodxGlobal events on March 10, where key leaders in the world of social good will gather to help spark creative solutions to local and global issues. Lifeway aims to use this event to provide nutritional fuel to inspire the agents of social change to solve global challenges like access to food, health, education and clean water.

"The goal of GoodxGlobal is to affect real change on issues important to people worldwide, including health and nutrition," said Julie Smolyansky, who will participate in a panel titled, "Can Technology Save Women?" with Elizabeth Gore and Ingrid Vanderveldt, both of the United Nations Foundation's Global Entrepreneurs Council.  "I am honored to share Lifeway's passion for providing healthy food options to people across the world with this esteemed group."

Lifeway Foods will also have its push cart at GoodxGlobal presents: Africa Meets Austin, The After Party the evening of March 10. As a celebration of social good and solving hunger, attendees will receive samples of frozen kefir while enjoying a concert from folk-pop band Seryn and electro-Afro-pop outfit The Very Best.

About Lifeway Foods, Inc.

Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America's leading supplier of the cultured dairy products known as kefir and organic kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures plus ProBoost™. In addition to its line of Kefir products, the company produces a variety of Frozen Kefir and probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruit™ retail stores. 

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs