Macy’s (NYSE:M) is back for the second season of NBC’s “Fashion Star,” allowing the retailer to once again bring exclusive merchandise directly from the television to its eagerly awaiting fans at home. New this season, shoppers can go online at macys.com/fashionstar to purchase winning items from their favorite designer as soon as it happens during each episode. Visitors to the site can also enter to win a shopping spree with Macy’s buyer Caprice Willard. “Fashion Star” Season Two features returning celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, alongside new host Louise Roe, and returns to NBC tomorrow night at 8 p.m./7c.
“The first season of ‘Fashion Star’ offered a unique opportunity for Macy’s to reinforce our credentials in identifying, nurturing and delivering great talent as part of a groundbreaking television concept for a national audience,” said Martine Reardon, Macy’s chief marketing officer. “Our customers responded and we’re thrilled to join again for Season Two, offering Caprice’s pick for winning designs in real-time during each episode.”
NBC’s “Fashion Star,” the hit reality show that follows aspiring designers as they compete to sell their creations to America’s top buyers, including Macy’s own Caprice Willard, returns for season two on Friday, March 8 (check local listings). During each episode, designs bought by Willard will be available on macys.com/fashionstar in real-time as they are revealed during the broadcast, building momentum and excitement around the show and providing instant gratification for viewers.
Shop Like A StarThis season, “Fashion Star” fans can “Shop Like a Star,” by entering for a chance to win a trip to Los Angeles and a $1,000 Macy’s shopping spree with Caprice Willard by entering online at macys.com/fashionstar, via QR Code or texting “fashionstar” to 62297. (For details, see official rules posted at macys.com/fashionstar.) For more information about “Fashion Star” at Macy’s and to shop winning looks from each episode, visit macys.com/fashionstar.
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