March 7, 2013
/PR Newswire/ - Bloggers have quickly joined the ranks of influencers, taking "pen to paper" on every topic under the sun and many with large, devout followings. Therefore, building relationships with them should be a component of any
small business PR
strategy; however cultivating relationships with them can be different than with traditional journalists.
In the latest article on PR Newswire's PR Toolkit, contributing author
, shares three tips to generate traction – and hopefully some coverage – with bloggers. He emphasizes the importance of personalized outreach, the value of content in context and the value of a mutually beneficial relationship.
To read the complete article, visit:
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