The first-of-its-kind paper towel recently gained a "4-Star" Environmental Leader Technology Review score and is a finalist for the prestigious 2013 Edison Awards
March 7, 2013
/PRNewswire/ - Today, Cascades Tissue Group announced its Cascades Antibacterial paper towel secured a "4-Star"
Technology Review Score and has been named a 2013 Edison Awards Finalist in the Consumer Packaged Goods: Cleaning Solutions category. Both mark prestigious recognition for the novel paper towel that was launched in 2010 on the Canadian Away-from-Home market and in 2012, in
The Cascades Antibacterial Paper Towel provides a simple and effective way to further reduce bacterial contamination and transmission. Unlike ordinary paper towels, it almost instantly kills over 99.99 percent of harmful bacteria. By integrating a safe active ingredient into a dry format, the distinctly green-colored paper towel compensates for people's imperfect hygiene habits without changing how they wash or dry their hands.
"We are honored the Cascades Antibacterial paper towel is gaining such tremendous recognition among so many other great products and services," said
, CEO of Cascades Tissue Group and product champion. "While our Antibacterial paper towel breaks new ground in terms of innovation, we're also very excited about the positive social impact it can have on human health. Without even changing habits, everyone can now help control the spread of bacteria!"
About the Environmental Leader Technology Review program
Technology Reviews is a program that recognizes excellence in products and services that provide companies with energy and environmental benefits. Only products earning a score of 3.5 or better are included in the publication's report, and by earning "4 Stars", the Cascades Antibacterial paper hand towel effectively placed within the top 20 products recognized for excellence, technical features and performance that provide clear and substantial benefits. Scores were determined by a panel of independent judges from companies including PepsiCo, Staples, the
University of California Berkeley
, ISS Facilities Services, The Green Grid, LNS Research, Owens Corning, Yahoo! Inc., GlaxoSmithKline, Legrand, Petco, and New Belgium Brewing Company.
The review included anonymous feedback from the judges. Among the insights, one judge noted, "genius! What a great way to get people to clean their hands and get double protection against cold and flu germs. It's like getting a flu shot booster several times a day. It's made of recycled paper also, so it's a sustainable product and creates demand for recycled fiber."