Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated propensities for 13 industries, that enable marketers to more scientifically select media and more efficiently reach their intended audience.
Mined from a broad cross-section of data, Audience Propensities offers rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior – all tuned to specific vertical markets. While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.
“Last year, we ramped up investment in new product innovation. Audience Propensities is a result of that investment, but won’t be the only one,” said Scott Howe, Acxiom CEO. “We intend to make 1:1 marketing at scale, with privacy best practices, a reality.”
Howe made the announcement today at Engage, Acxiom’s invitation-only client forum, in New York City, featuring President Bill Clinton as its keynote speaker, as well as Nate Silver, Dr. Peter Fader, Nicholas Christakis, and David McCandless among other industry luminaries.Click here to learn more about Audience Propensities. About Acxiom Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.