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Varsity Joins Partnership For A Healthier America

MEMPHIS, Tenn., March 7, 2013 /PRNewswire/ -- Varsity, the leader in cheerleading and dance team education, events and apparel, has joined the Partnership for a Healthier America (PHA) with a new initiative that encourages cheerleaders and dancers to cheer for a healthier America.

(Logo: http://photos.prnewswire.com/prnh/20110301/CL56274LOGO)

The new program will be implemented at more than 1,000 camps across America, taught by 4,000 instructors. The program, designed to get kids involved in aerobic activities, will be taught to the 400,000 enrolled campers that attend Varsity camps. After participating in the program during camp, these campers will be instructed on how to use the program in their schools and communities to get other kids moving.

The program will be highlighted in all camp brochures and DVD training manuals, which are distributed to more than 26,000 coaches and administrators, and will be part of the official curriculum of each camp.

"We know that cheerleaders can use their prominent positions as school leaders to help us spread the word about the importance of physical fitness at every stage of life, especially the crucial elementary school years," says Bill Seely, Senior Vice President, Training and Education for Universal Cheerleaders Association, the largest of the Varsity brands. "We look forward to teaming up with the Partnership for a Healthier America and working together towards a healthier future for our youth."

"Some of the most powerful communications and programmatic efforts in which we can engage are the ones where kids speak directly to kids," said Lawrence A. Soler, CEO of PHA. "Varsity brands is doing just that, by engaging high school and college-aged leaders and enabling them to work in their communities – specifically elementary schools – to get kids moving more. We're pleased to have them on board."

The program will be working on physical activity and nutrition lessons that will be performed at camp and then re-taught at elementary schools by those camp attendees. Participants will be asked to make a pledge to take the activities back to their schools and communities before they leave camp on the final day. They will be provided with physical activity challenges and school challenges to implement when they are back at school and in their communities.

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