This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Cardtronics Acquires I-design

Stock quotes in this article: CATM

  • i-design transforms ATM screens into delivery devices for targeted marketing & 3 rd party ads
  • Enhances ability to influence consumer behavior before, during & after the ATM transaction

HOUSTON, March 7, 2013 (GLOBE NEWSWIRE) -- Cardtronics, Inc. (Nasdaq:CATM) today announced that its indirectly wholly-owned subsidiary, Cardtronics Creative UK Ltd., has acquired i-design group plc. Based in Scotland, i-design provides the technology and services that transform ATM screens (and receipts) into delivery devices for interactive customer communications by financial institutions, as well as advertising space for retailers, third-party advertisers and independent ATM owners.

Built on the premise of helping financial services providers, retailers and third-party advertisers make the most of existing customer communications, marketing and ad campaigns, the i-design solution repurposes the "waiting time" in a standard ATM transaction. On an i-design enhanced ATM, screen-saver loops and screens that formerly read "processing" or "please wait" (for example) can deliver targeted marketing/advertising messages, interactive on-screen customer surveys, plus a call-to-action message on the receipt after the transaction.

"In a world where consumer attention seems forever fixed on a screen—smartphones, TVs, tablets, laptops, etc.—it's important to remember the attention-getting quality of a screen known to all demographics, the ATM screen," said Steve Rathgaber, chief executive officer, Cardtronics. "Because an ATM transaction is all about that person's money, they're going to pay extra close attention to that screen. And with tens of thousands of ATMs under Cardtronics' direct control, plus our existing relationships with 1,200 financial institutions and name-brand retailers on two continents, i-design finds its ideal home at Cardtronics."

See it work — i-design on YouTube

How i-design does it all: creates, sells and designs the space

  • Software: ATM owner/operator licenses i-design's proprietary, platform independent software to enable in-house targeted marketing and advertising on ATM screens and receipts.
  • Media Sales & Operations: For ATM owners/operators that choose to run third-party ads on their network, in addition to targeted customer communications, i-design manages and sells the newly created advertising space on behalf of the ATM owner/operator, which approves all content.
  • Creative Agency: Always a collaborative affair, i-design's in-house design firm creates the customer communications, targeted marketing and third-party ad campaign media—specifically formatted for the ATM screen and receipt.

"Every transaction can be unique and thus more valuable from the consumer perspective—that's what having i-design solutions in-house means to Cardtronics," continued Rathgaber. "With i-design, Cardtronics gains new software to help financial institutions talk to and be heard by their customers. With i-design and its existing network of 62,800 ATMs, Cardtronics potentially creates a highly effective and international advertising platform for retailers and advertisers. With i-design, Cardtronics can help financial service providers deliver personalized messages to individual cardholders, all while enhancing the value of an ATM transaction with a relevant offer or reward ready for immediate redemption."

1 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs