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March 7, 2013 /PRNewswire/ -- Walmart today launched an online destination on
Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. With each purchase, consumers lift and empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities. At launch,
Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.
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"Empowering Women Together is a simple concept; it connects shoppers in
the United States with quality products made by women-owned businesses around the world," said
Andrea Thomas, senior vice president, Walmart. "And in doing that, it helps achieve so much more. Through Walmart's Empowering Women Together, customers can help these suppliers increase their incomes, better their lives and create new jobs for others, and Walmart can help these suppliers gain experience with buying trends, scaling, product development and acumen they need to build their businesses."
"As merchants, we're always looking for new products to share with our customers that are quality, on-trend and priced right," said
Kelly Thompson, senior vice president of merchandising, Walmart.com. "The products from the Empowering Women Together collection deliver all of that while also giving our customers the chance to do good with their dollars – it's a positive and powerful proposition for everyone."
Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment. The initiative will grow and potentially include eco-friendly products and healthier food options.