DaVita®, a division of DaVita HealthCare Partners Inc. (NYSE: DVA) and a leading provider of kidney care services, today announced the launch of a national television public service announcement (PSA) to raise awareness on the risks of kidney disease. March marks National Kidney Month, and March 14 is World Kidney Day.
The announcement features seven-time NBA All-star Alonzo Mourning and actor and comedian George Lopez, both kidney transplant recipients.
“The fact is, one in 10 adults* in the U.S. has kidney disease,” says Lopez in the announcement. “And it often has no symptoms, so know your risk.”
The leading causes of kidney disease are diabetes and hypertension. African-Americans are also four times more likely to suffer from chronic kidney disease than their white counterparts, and Hispanics are twice as likely. The risks for minorities are especially great, Mourning notes in the PSA.“A simple blood test may save your kidneys,” Mourning concludes. A risk assessment quiz is available online at www.davita.com/kidneyaware. The site also encourages those with risk factors to take a pledge to get tested and to send electronic cards to friends and family to encourage them to take the risk assessment. “At DaVita, we see the challenges of kidney failure every day in our patients’ lives,” said Kent Thiry, co-chairman and CEO of DaVita HealthCare Partners. “This announcement is designed to get everyone thinking about kidney disease, learning their risks, and then – if they are at risk – getting a simple blood test to screen for kidney disease.” DaVita will also be launching a Denver-area kidney disease awareness campaign to help make its headquarters city the most kidney aware city in the U.S. The campaign will include daytime and primetime airings of the national PSA as well as transit advertising and a variety of public events throughout the year.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV