This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

CEOs Are Having The Wrong Workplace Debate: It's All About The Culture

CHICAGO, March 6, 2013 /PRNewswire/ -- As the chief environment officers responsible for company culture, CEOs are actively seeking to drive shareholder value by making radical shifts in workplace strategies. Yet some CEOs may be missing the point.

"The real workplace debate is all about driving culture as a key driver of business performance," asserts Susan Lim, a member of the Jones Lang LaSalle (JLL) global workplace strategy board with responsibility for the Asia Pacific region. "To drive the global economy, you've got to create a shared culture aligned with CEO vision. You can't mandate motivation. We should be debating how companies create and sustain culture, community and experience."

Three Guiding Principles for Transforming Workplace Culture

Lim and the JLL global workplace strategy board recommend that organizations transform their workplaces through three guiding principles: (1) Corporate success begins with shared culture aligned with CEO vision; (2) Shared communities drive productivity; and (3) Improve employee engagement by creating destinations of choice.

One:  Corporate success begins with shared culture aligned with CEO vision

CEOs must drive shareholder value and business strategy, and essential to that is defining and shaping a shared culture, values and community spirit. In a healthy organization, the CEO defines the vision and shapes the cultural values. Only then do execution and policy emerge from a shared set of values and goals.

When CEOs focus on culture, shareholders listen. According to the Great Places to Work global research firm, "Financial performance of publicly-traded companies on our 100 Best Company List consistently outperform major stock indices by 300% and have half the voluntary turnover rates of their competitors."

"A shared mission creates a resilient, high performance organization – not specific policies," observes Claudia Hamm-Bastow, the JLL global workplace strategy board member heading the EMEA region. "When culture is a strong reflection of the CEO's vision, it creates an underlying bond that encourages managers to translate shared values within local workplace environments, fostering a sense of identity and belonging."

Two: Shared communities drive productivity

"Productivity drivers naturally flow from shared values, and can create both revenue and achieve savings," notes Bernice Boucher, also a member of the global workplace strategy board with responsibility for the Americas. "Technology has allowed us to navigate traditional space and time-zone boundaries, but shared culture shapes how that technology and freedom are leveraged."

Building a sense of community motivates employees and pays dividends in workforce retention, employee productivity and innovation. Creating a collaborative community of like-minded workers who want to interact together to solve corporate challenges is effective.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,035.96 -35.26 -0.21%
S&P 500 1,974.51 -3.29 -0.17%
NASDAQ 4,496.01 -9.8420 -0.22%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs