Nevertheless, the palm oil industry, like other industries, is gradually replacing its conventional W&WWT solutions with advanced membrane filtration system such as micro-filtration (MR), ultra-filtration (UF) and reverse osmosis (RO). W&WWT companies have to market their solutions' ability to shrink clients' carbon footprint, as it is a substantial benefit.
"Given that the oil palm industry is a highly price-sensitive market, W&WWT solution companies can gain an edge through competitive pricing," noted Lee. "Besides pricing, a strong local presence and after-sales service will go a long way in ensuring success in the market."
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